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Select A Question:
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| Is faxing only effective for business to business products & services? |
| What about people who get mad when they get my fax? |
| Why would I want to use fax broadcast instead of other advertising avenues? |
| I’ve heard that faxing is illegal. Is that true? |
| Does it really work? |
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| Is faxing only effective for business to business products & services? |
| No! We have had clients selling things as diverse as weight loss programs to diamonds via the facsimile very effectively. Remember, the person who picks up the fax and reads it is a PERSON! They will respond to a variety of different offers even if they are in a business environment. If you’re not sure if what you sell is suited to faxing, give us a call at Agent Support.
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| What about people who get mad when they get my fax? |
| We’ve weeded most of those folks off our lists, but we still get people who ask to be removed. We provide a fax number on the bottom of every page to handle these requests and the removal process is automated. If someone calls you, please refer them to our number at the bottom of the page, or politely take their fax number and report it to us. Our system for handling these requests lets you focus on your job—selling!
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| Why would I want to use fax broadcast instead of other advertising avenues? |
| Cost, Convenience, and Effectiveness. Cost: Fax Broadcast is wonderful because it lets you send a whole page of information to thousands of people for very little cost... and you can do it over and over again without having to pay for it over and over again. Once you’ve made the initial investment for the fax list and the computer equipment, your only recurring cost is the phone line charge. Compare that against newspaper, radio, or direct mail.
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| I’ve heard that faxing is illegal. Is that true? |
| Each state has individual laws pertaining to faxing. For instance, in the state of Texas, faxing is legal as long as you only do it between the hours of 7 am and 11 pm, and as long as you provide a local (or toll free) number for people to request removals (and of course, make honor those requests!). For information on your particular state, please ask us at corporate.
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| Does it really work? |
| Yes! Even though the number of companies that actually use faxing is quite small, it is extremely powerful —when done properly—for those that do. We’ve seen responses as high as 4 to 5 % (leads) from fax broadcast. In fact, we haven’t seen any cases where a properly executed fax broadcast didn’t work.
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